SOLTRA presents its new campaign “We Are Extraordinary”

1 Jan. 2019 | SOLTRA

The campaign will last 12 months and has the support of renowned athletes or artists who have triumphed overcoming some kind of physical or intellectual limitation.

SOLTRA presents its new campaign “We Are Extraordinary”

1 Jan. 2019 | SOLTRA

For this year that has just begun, SOLTRA has prepared a very special initiative that we have called #somosextraordinarios. Our goal is to show that regardless of each person’s abilities, we can all achieve our goals if we persevere. For this reason, we have contacted twelve wonderful people who, despite having a disability, continue to struggle every day to achieve their dreams. They are elite athletes, actors, journalists, writers and even a fashion designer who have wanted to share their story with us.

The protagonist of the month of January is María Martín-Granizo, a twelve-year-old Lioness woman who dreams of going to the Paralimpiates doing what she likes most, skiing. In February we will introduce you to a Triathlon champion looking to qualify for the 2020 Tokyo Paralympics. And so on. Each month, we will share with you a name and a story of overcoming that, we hope, inspires you as much as we do. Because, as Ludwig Van Beethoven said, a pianist who didn’t need to hear to compose some of the greatest works in history, “genius consists of a talented 2 and a 98 perseverance.”

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SOLTRA

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